Refonte du site e-commerce et liaison ERP
ease shop
Liège, Belgique
ease shop
€10 000 - €15 000
Vente en détail
Shopify
2022
After our involvement in enhancing their mobile application, Apollo Scooters recognized a pressing problem with their e-commerce website. There was a significant drop in both engagement and sales. This decline was traced back to the website's inadequate mobile functionality, highlighting the need for improvements in this area.
We conducted a thorough cognitive walkthrough and employed Hotjar to analyze Apollo's online store. It allowed us to identify which parts of the website were attracting the most and least interaction from users. Based on these insights, we advised a total overhaul of the website, prioritizing mobile device optimization. Additionally, we suggested adopting a more visually driven method to effectively present their products.
Our redesign of Apollo's website not only achieved their goals but also surpassed them. The improvements we made significantly enhanced the mobile user experience, engagement, and conversion rates. We focused on key e-commerce features, reducing excess text and improving the visual appeal with large, prominent images and product photos. The redesigned website is now more mobile-friendly, enabling customers to effortlessly browse and make purchases on any device.
Mobile-first approach
Our collaboration with Apollo Scooters came about naturally, as we’ve previously worked on their mobile application’s interface and usability. This time, the Canadian electric scooter manufacturer needed a mobile-first redesign of their e-commerce store. We worked closely with the client to understand their needs and objectives, which allowed us to develop a solution that went beyond what they had envisioned.
Phase-by-phase execution
We broke down the project into several stages to ensure a systematic and efficient execution. We started by analyzing the existing website and then moved on to propose new design ideas. Before finalizing the visual design, we shared preliminary design concepts with the client to understand their preferences and feedback.
Streamlined browsing
The goal of the reimagined product page was to improve the user's experience. We did so by showcasing various scooter types and models, offering a smooth and intuitive browsing experience tailored to help users find the ideal scooter. A clear and accessible table displaying detailed technical specifications for each model was also introduced, aiding users in making well-informed choices and effortlessly comparing different models.
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